Waverider Wellness was built from a vision of modern, intuitive women’s health into a fully realized luxury wellness brand.

We partnered with founder Elena to bring her concept to life from the ground up. From foundational brand strategy and visual identity to website development, founder-led storytelling, and a launch event designed to embody the brand’s essence, every touchpoint was intentionally crafted.

We developed a brand identity that felt feminine and powerful without being cliché. The website was designed to clearly communicate her unique positioning at the intersection of nutrition, functional testing, movement, and inner wisdom. We directed and produced a founder-forward brand shoot to visually anchor the narrative and establish credibility. The launch event translated the digital brand into an in-person experience, creating community, connection, and immediate brand equity.

Waverider Wellness did not launch as just another coaching business. It launched as a fully formed ecosystem with clarity, cohesion, and cultural presence from day one.